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Our company is a collective of amazing people striving to build delightful products.

Ultrafragola mirror/lamp, with its sinuous profile that suggests long wavy hair, belongs to the Mobili Grigi series of complete bedroom and living room furnishings designed by Ettore Sottsass for Milostka and presented at the third edition of Eurodomus in 1970. With the exception of Ultrafragola, the models never got beyond the prototype phase.

«As for the lights that are coming out of “The grey furniture”, don’t tombs always have a trembling light to illuminate the blue of the spirits wandering in the valley of dust? Don’t submarines have a trembling green light in their belly? The lights anyway are supposed to come out from the fibreglass bodies, like the ever—glowing of the breast’s white skin, like the ever—glowing of the penis red head in pornographic nights, something of this kind: I mean something like the Japanese lights of the glow worm that are turning the nights into matter.»
[Ettore Sottsass jr., 1970]

About the company

In the 1960s, in a region such as Tuscany which produced literally nothing in the field of design, Poltronova had all the best on its team: not just Ettore Sottsass, who was its art director, but Gae Aulenti, Paolo Portoghesi, Giovanni Michelucci, Angelo Mangiarotti, the Archizoom and Superstudio groups, De Pas-D’Urbino-Lomazzi; not just the mentors, but also the leading exponents of New Design who were then called radicals…
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